"Spa Day for your Brain"
Figma, Adobe InDesign & Photoshop, 9x 12 in (print), 1125 x 1500 px (screen), 2022
An article was chosen to create an interactive experience for the audience through both print and screen layouts. Several styles and layouts were experimented with in order to find the most effective way of displaying the text and imagery of the article. “Spa Day for the Brain” discusses the use and effects of ketamine as a type of therapy treatment. The neon colors and neuron filled background creates a hallucinogenic appeal to the senses that mimics the topic of discussion and keeps viewers engaged while reading. To further enhance this feeling, the interactive mock-up demonstrates how the text and imagery can be used in a creative way where the audience has the option to control their viewing experience, such as using "light mode" and "dark mode".
